Complete Definition
The break-even point is when your business's total revenues equal total costs, meaning you're not making or losing money. It's a crucial milestone that indicates financial sustainability.
How to Calculate Break-Even
For Units
Break-Even Units = Fixed Costs / (Price per Unit - Variable Cost per Unit)
For Revenue
Break-Even Revenue = Fixed Costs / Gross Margin %
For Time
Break-Even Time = Initial Investment / Monthly Profit
Components
Fixed Costs
Costs that don't change with volume (rent, salaries, software)
Variable Costs
Costs that change with volume (COGS, commissions, hosting)
Contribution Margin
Revenue minus variable costs (what's left to cover fixed costs)
Why Break-Even Matters
- Shows minimum viable revenue - Guides pricing decisions - Informs funding needs - Helps set sales targets - Indicates business viability
Break-Even Analysis Uses
- Launch planning - Pricing strategy - Investment decisions - Goal setting - Scenario planning