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Minimum Viable Product (MVP)

The simplest version of a product that can be released to test core assumptions with real users.

Example

Dropbox's MVP was a video demonstrating the concept before building the product, validating demand first.

Good Range

2-8 weeks to launch MVP

Warning Range

6+ months MVP timeline suggests over-building

Complete Definition

A Minimum Viable Product (MVP) is the most basic version of your product that allows you to start the learning process with real customers. It has just enough features to attract early adopters and validate your core business hypothesis.

MVP Philosophy

The goal isn't to build the smallest possible thing—it's to learn the maximum amount about customers with the minimum effort.

Characteristics of a Good MVP

- Solves one core problem well - Attracts target users - Generates feedback - Tests key assumptions - Can be built quickly - Good enough quality to use

Types of MVPs

Concierge MVP

Manually deliver the service before automating.

Wizard of Oz MVP

Appear automated but actually human-powered.

Landing Page MVP

Test interest before building.

Single-Feature MVP

Build one feature really well.

Piecemeal MVP

Combine existing tools to deliver value.

MVP Mistakes

- Building too much - Building too little (not viable) - Targeting everyone instead of early adopters - Not measuring or learning - Perfect polish over learning

MVP Success Criteria

- Users engage with core feature - You learn what to build next - Enough signal to continue or pivot

Used in:90-Day RoadmapValidation Strategy

Related Terms

Product-Market Fit (PMF)
The degree to which a product satisfies strong market demand.

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