Startup Fundamentalsimportant

Moat (Competitive Moat)

Sustainable competitive advantages that protect a business from competitors.

Example

Amazon's moat combines scale economics, logistics network, Prime ecosystem, and AWS cash flows.

Good Range

Multiple reinforcing competitive advantages

Warning Range

No clear sustainable advantage

Complete Definition

A moat (inspired by castle defenses) refers to sustainable competitive advantages that protect your business from competitors. Warren Buffett popularized the term for businesses with durable advantages.

Types of Moats

Network Effects

Product becomes more valuable as more people use it. Examples: Facebook, Uber, Airbnb

Switching Costs

Cost/effort to switch to a competitor. Examples: Salesforce, SAP, banking

Cost Advantages

Ability to operate at lower costs than competitors. Examples: Walmart, Amazon

Intangible Assets

Brands, patents, regulatory licenses. Examples: Coca-Cola, pharmaceutical patents

Economies of Scale

Cost advantages from size. Examples: AWS, Netflix content

Efficient Scale

Natural monopoly dynamics. Examples: Utilities, some B2B markets

Building Moats

1. Start with product excellence 2. Focus on customer love 3. Invest in compounding advantages 4. Think long-term 5. Reinforce advantages over time

Moat Durability

- Some moats erode (technology changes) - Others strengthen (network effects) - Regular assessment needed - Competition constantly attacks moats

Used in:Competition AnalysisStrategic Planning

Related Terms

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